Rocky Mountain Institute : Core Principles

Rocky Mountain Institute : Core Principles: "The Next Industrial Revolution The next Industrial Revolution is already being led by companies that are learning to profit and gain competitive advantage from these four principles. Not only that, their leaders and employees are feeling better about what they do. Shortages of work and hope, of satisfaction and security, are not mere isolated pathologies, but result from clear linkages between the waste of resources, money, and people. The solutions are intertwined and synergistic: firms that downsize their unproductive tons, gallons, and kilowatt-hours can keep more people, who will foster the innovation that drives future success."